PGA TOUR event will celebrate 60 years of giving back to local charities and its rich history in the Coachella Valley.
LA QUINTA, Calif. – The Desert Classic Charities Board of Directors and Executive Director Jeff Sanders of Lagardère Sports, announced today that the 2019 edition of the PGA TOUR event previously known as the CareerBuilder Challenge will be returning January 14-20 in La Quinta, CA at PGA West as the ‘Desert Classic’. Now in its 60th year, this iconic PGA TOUR event is moving back to its original name to celebrate its long history in the Coachella Valley dating back to the late 1950s.
“The Desert Classic is back and we are excited for the tremendous opportunity going forward to work with Desert Classic Charities and our strong team of sponsors and loyal volunteers building on the event’s success and rich history of giving back in the desert. The fan friendly entertainment model that was implemented over the last couple of years featuring great food and drink and live music after PGA TOUR golf will return by popular demand this year,” said Sanders.
John Foster, President of the Desert Classic Charities Board of Directors added, “The Desert Classic has a phenomenal 60-year history as a major sporting event in the Coachella Valley stemming back to the days of the Bob Hope Desert Classic resulting in over 60 million dollars for local charities. We look forward to working with the Lagardère Sports team in securing a great new partner as our Title Sponsor and to another 60 wonderful years.”
The 2019 Desert Classic will continue to offer an enhanced fan experience by providing three amazing on-course fan venues, high energy concerts after golf on Friday and Saturday nights on the PGA WEST driving range and world class PGA TOUR golf headlined by tournament ambassador Phil Mickelson and defending champion Jon Rahm. Last year, these new additions resulted in both a fun atmosphere for the sponsors and fans and a dramatic increase in attendance.
In 2018, the tournament had one of its strongest player fields in years featuring Phil Mickelson, Jon Rahm, Patrick Reed, Bubba Watson, Brant Snedeker, John Daly and more. Following the golf on Friday and Saturday nights were concerts by Huey Lewis and the News and Goo Goo Dolls drawing upwards of 10,000 people for the concerts alone. The bands performing at this year’s event will be announced on November 8th.
“There is no better place on the PGA TOUR to host an event than La Quinta, California under sunny skies to start every year in January,” said Sanders. “The weather is normally the best in the country, the entertainment value with the golf and music is the most attractive and affordable on the PGA TOUR and the long history of great PGA TOUR golf and giving back to the local community with proceeds going to children’s charities in the Coachella Valley makes the Desert Classic a can’t miss event.”
Tickets for the 2019 Desert Classic will go on sale on November 8th, the same day that the music acts for this year’s two-night concert series will be announced. Daily tickets are only $30 and include admission to enjoy PGA TOUR golf, three on-course hospitality venues including the Vons Pavilion behind the 18th green, Casamigos Tequila Club 17, Beers fore Birdies on the 16th green and concerts on the driving range after golf on Friday and Saturday night. There are no cover charges or upgraded tickets needed for admission to the on-course hospitality venues or to attend the concerts.
For more event information and to buy tickets visit Desert-Classic.com.
PGA TOUR statement on CareerBuilder
The PGA TOUR and Desert Classic Charities (DCC) are excited about the 2019 Desert Classic, which is quickly approaching and promises to be another exceptional experience for players and fans alike. The tournament has never been stronger and has made tremendous strides over the past several years, notably by elevating the fan experience through the upgraded food and entertainment venues and the staging of concerts.
The Desert Classic has a long, proud history on the PGA TOUR and remains a highlight of the schedule. While CareerBuilder has informed us that it no longer will sponsor the tournament, the TOUR, DCC and Lagardère Sports are working closely together to secure a new title sponsor for 2020 and beyond and are fully confident that we will be successful.
We appreciate CareerBuilder’s contributions to the tournament over the past three years.